A Personal Electric Car Expressway
This project was completed for an advanced level brand experience class. The assignment was open-ended with a focus was on luxury transportation. I choose to take current events research regarding electronic vehicles and design a service system aimed at the 1% CEO commuting class. The E-Way is a membership based service initiative with government backing to pioneer development of an electronic expressway. Charging stations, route development, branded touchpoints and user experience were all explored in this project.