A Personal Electric Car Expressway

This project was completed for an advanced level brand experience class. The assignment was open-ended with a focus was on luxury transportation. I choose to take current events research regarding electronic vehicles and design a service system aimed at the 1% CEO commuting class. The E-Way is a membership based service initiative with government backing to pioneer development of an electronic expressway. Charging stations, route development, branded touchpoints and user experience were all explored in this project.

Four years ago, shortly after he moved into the White House, President Obama set a very public and bold goal of America having one million electric cars on the road by 2015. At the time, there were plenty of critics who said the electric car would be a small player in the U.S. auto industry.
— CNBC.com