Amazon Fire is an increasingly serious competitor in the streaming market. How can they innovate and connect their streaming platform to their shopping platform to increase sales?

Self-Initiated project: Future Envisioning

My responsibility: Survey design, user research, ideation, mock-ups, concept

SurveyResultsStreaming.png

Opportunity

42.9% of those surveyed reported using Amazon Prime, compared to 18.1% using Hulu

Amazon is already making moves to expand their portfolio in fashion. Unfortunately the Amazon Echo Look requires users to purchase a new product entirely, and outside of it's niche market, causes many to raise concerns about privacy.

User-behavior

The act of emulating celebrity fashion and styles, taking style advice from fictional characters, is already part of culture.

Solution: Amazon X-Shop, for Prime members. Expanding upon the existing functionality of Amazon's X-ray feature (currently used to identify actors onscreen) to include what the characters are wearing, and provide a link to allow them to purchase or browse similar styles. 

Integration

X-Shop is integrated within existing platforms, requires no new hardware, and is designed to quickly and easily return the user to what they were doing--watching a show they love.

X-Shop UX mock-up: